Coffee Export

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Brazil broke the historical record for coffee exports, with a total volume - of green, soluble, roasted and ground coffee - of 40.61 million 60-kilogram bags in 2019, informed the Council of Coffee Exporters in Brazil (Cecafé). The previous record was 2015.

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From the 19th century, the drink started to gain space in the United States and Europe and this caused the production to expand, with the first large crops appearing in Baixada Santista and in the Paraíba River Valley. The abundance of the product made it very accessible in Brazil for all social classes, which explains part of its popularity here.

The emergence of coffee shops specializing in the consumption of the drink, especially in Europe, has also led to the consolidation of coffee as a sophisticated drink. A history of almost 300 years has made coffee a Brazilian tradition and brought its consumption to the current level, where it is successful from the richest to the poorest.

Producers who wish to sell abroad need, in addition to having control over production and the quantity they are able to export, to have knowledge about the country to which they intend to export. Americans, for example, prefer to consume freshly roasted coffee rather than imported roasted coffee. Thus, according to Apex Brasil, only 11% of coffee imported by the USA is roasted.

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• Differentiated product stands out for its innovation, whether in the product, packaging or production process;

• 'Fix the house' - Control the production and the quantity that the company can export;

• Market research - Know the cultural differences of the recipient country to adapt the product and form the sales price;

• Certifications - In some countries, certain goods, especially food, require quality stamps to be imported;

• Participation in events - Going to international fairs and events helps to get to know importers and strengthen networking.